brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Summary
This skill applies Anthropic's official brand colors and typography to artifacts, ensuring visual consistency with company design standards.
- It automatically styles headings with Poppins font, body text with Lora, and uses accent colors for non-text elements, making it easy to produce on-brand graphics, documents, or UI mockups.
Overview
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- •Dark:
#141413- Primary text and dark backgrounds - •Light:
#faf9f5- Light backgrounds and text on dark - •Mid Gray:
#b0aea5- Secondary elements - •Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- •Orange:
#d97757- Primary accent - •Blue:
#6a9bcc- Secondary accent - •Green:
#788c5d- Tertiary accent
Typography
- •Headings: Poppins (with Arial fallback)
- •Body Text: Lora (with Georgia fallback)
- •Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- •Applies Poppins font to headings (24pt and larger)
- •Applies Lora font to body text
- •Automatically falls back to Arial/Georgia if custom fonts unavailable
- •Preserves readability across all systems
Text Styling
- •Headings (24pt+): Poppins font
- •Body text: Lora font
- •Smart color selection based on background
- •Preserves text hierarchy and formatting
Shape and Accent Colors
- •Non-text shapes use accent colors
- •Cycles through orange, blue, and green accents
- •Maintains visual interest while staying on-brand
Technical Details
Font Management
- •Uses system-installed Poppins and Lora fonts when available
- •Provides automatic fallback to Arial (headings) and Georgia (body)
- •No font installation required - works with existing system fonts
- •For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- •Uses RGB color values for precise brand matching
- •Applied via python-pptx's RGBColor class
- •Maintains color fidelity across different systems
Install & Usage
mkdir -p .claude/skillsmkdir -p .claude/skills && curl -o .claude/skills/brand-guidelines.md https://raw.githubusercontent.com/anthropics/skills/main/skills/brand-guidelines/SKILL.md/brand-guidelinesUse Cases
Usage Examples
/brand-guidelines Create a slide with the title 'Our Mission' and bullet points about AI safety, using brand colors.
Apply Anthropic brand styling to this HTML page: <html>...</html>
/brand-guidelines Generate a branded infographic comparing model performance metrics.
Security Audits
Frequently Asked Questions
What is brand-guidelines?
This skill applies Anthropic's official brand colors and typography to artifacts, ensuring visual consistency with company design standards. It automatically styles headings with Poppins font, body text with Lora, and uses accent colors for non-text elements, making it easy to produce on-brand graphics, documents, or UI mockups.
How to install brand-guidelines?
To install brand-guidelines: create the skills directory (mkdir -p .claude/skills), then run: mkdir -p .claude/skills && curl -o .claude/skills/brand-guidelines.md https://raw.githubusercontent.com/anthropics/skills/main/skills/brand-guidelines/SKILL.md. Finally, /brand-guidelines in Claude Code.
What is brand-guidelines best for?
brand-guidelines is a skill categorized under General. It is designed for: design. Created by Anthropic.
What can I use brand-guidelines for?
brand-guidelines is useful for: Apply Anthropic brand styling to a presentation slide deck for a company all-hands meeting.; Format a technical blog post with brand colors and fonts before publishing on the corporate site.; Create a branded infographic using Anthropic's color palette and typography for a marketing campaign.; Style a set of UI mockups for a new product feature to match Anthropic's visual identity.; Generate a branded PDF report with consistent headings, body text, and accent colors.; Quickly restyle an existing document or artifact to adhere to updated brand guidelines..